Credit Canada

MEDIA ADVISORY

Attention: News Editors/Business Editors/Personal Finance Editors/Community Events

For more information contact:
Laurie Campbell, Credit Canada; lcampbell@creditcanada.com  416.228.2526

Launch of Credit Education Week – November 13th – 16th

National Event Will Raise Awareness of the Importance of Good Financial Management and Provide Advice to Help Canadians Get Back on Track

Toronto, ON (November 9, 2007) - Credit Canada and Capital One Canada proudly present the first national Credit Education Week, to be held from November 13th to November 16th.

This week-long event is designed to raise awareness of the importance of good financial management. It will help empower Canadians with free access to financial advice from experts through campus fairs, trade shows, and speaker series.  A website (www.crediteducationweekcanada.com) has also been created to provide financial information, tips, and calculators to help Canadians manage their finances more effectively. 

The national event will be launched at the University of Toronto’s Hart House, November 13th, by Credit Canada and Capital One Canada. Media are invited to attend this important event, where the full results of a major national survey revealing the financial situation and perceptions of more than four thousand Canadians will be released.

Media who are unable to attend the event can access the results of this enlightening survey at www.crediteducationweekcanada.com.

Media are invited to attend the media event as follows:
 
Where:  
The Great Hall, Hart House
7 Hart House Circle
University of Toronto, Toronto, ON

When:
Tuesday, November 13th, 2007
10:00 Media Registration opens
10:30 Media Event begins
11:00 Media Event ends

Speakers Include:  
Linda Leatherdale, Financial Columnist
James Cunningham, Entertainer
Rob Livingston, Capital One
Valentine Lovekin, Credit Canada 
Pran Bahl, Credit Counselling Canada
Henrietta Ross, Ontario Association of Credit Counselling Services

Spokespeople are available for media interviews immediately after the event.

Itinerary of Events in Toronto:

All other Credit Education Week Events that are also open to the media include:

November 13, 2007 – Campus Fair

Location:
Great Hall, Hart House
7 Hart House Circle
University of Toronto
Toronto, Ontario

Time:    10:00 am - 4:30 pm

Events:  
9:00 am    Display booth set up 
10:00 am – 10:30 am  Media/guest registration for event
10:30 am – 11:00 am  Launch event
11:30am –  12:30 pm    Presentation:  James Cunningham, Funny Money

November 14, 2007 – Campus Fair

Location:   
Student Center (The Underground)
Keele campus
York University
4700 Keele Street
Toronto, Ontario

Time:    10:00 am - 4:30 pm

Events:   
9:00 am     Display booth set up
12:00 pm – 1:00 pm    Presentation:  James Cunningham, Funny Money

November 15, 2007 -  Trade Show

Location:   
Four Seasons Hotel
21 Avenue Road
Toronto

Time:    9:00 am – 5:00 pm

Events:   
9:00 am    Display booth set up
9:30 am -  5:00 pm   Speaker Series

Windows East & South (32nd Floor)

TIME:  9:30 AM to 11:00 AM
EQUIFAX
Presenter:  Vanessa Giulianni
Topic:  Identity Theft

TIME:  1:00 PM to 2:30 PM
SUN MEDIA
Presenter:  Linda Leatherdale
Topic:  Teach Your Children About Finances

TIME:  2:30 PM to 4:00 PM
Business News Network (BNN)
Presenter: Patricia Lovett-Reid
Topic:  Retirement and You

Lancaster (3rd Floor)

TIME:  9:30 AM to 11:00 AM
CMHC
Presenter: Mark Salerno
Topic:  Home Financing and your Home Renovations

TIME:  1:00 PM to 2:30 PM
TRANS UNION
Presenter: Tom Reid
Topic:  Maintaining a Good Credit Rating

TIME:  3:00 PM to 4:30 PM
Financial Consumer Agency of Canada
Presenter: Jane Rooney
Topic:  Your Rights and Responsibilities Regarding 
Banking and Credit Cards

November 15, 2007 -  Dinner Gala (Paid Event)

Location: 
Four Seasons Hotel
21 Avenue Road
Toronto

Time:    5:30 pm -  9:00 pm

Events:  
5:30 pm - 6:30 pm   Cocktails
6:30 pm - 7:30 pm   Dinner/Presentation of Scholarships
7:30 pm - 8:30 pm   Speaker: Stephen Lewis – Former U.N. Special Envoy for HIV/AIDS