Most people assume they'd spot a scam instantly. Behavioural science says otherwise.
Being scammed doesn't just impact your bank account. It can shake your confidence, cloud your judgment, and make you question your own instincts. The shame and self-doubt that follow are often just as damaging as the financial loss itself.
Here's what most people miss: scams aren't about intelligence. They're about circumstance. Anyone can be vulnerable under the right conditions, and understanding why is the first step to breaking free.
Join Credit Canada’s Education Lead and Credit Counsellor, Himank Bhatia, alongside Behavioural Science Specialist with Deloitte, Michelle Hilscher, for an eye-opening and supportive webinar that explores the psychological and behavioural impact of scams and how to move forward with confidence.
Drawing on her research and real-world experience, Michelle unpacks why scams happen, how vulnerability cycles form, and how to break them while rebuilding trust and supporting others affected.
In this 45-minute, action-oriented session, you will learn:
📣 Bonus: We will wrap up with a live Q&A, your chance to ask questions and gain practical insights in a safe, judgment-free space.
Whether you have experienced a scam, are concerned about someone in your life, or simply want to better understand how to protect yourself, you will leave with greater awareness, practical tools, and a renewed sense of confidence in your financial decisions.
Save your spot and join us live!
If you’re feeling overwhelmed by financial setbacks, debt, or need support after experiencing a scam, you don’t have to face it alone. Speak with one of our certified Credit Counsellors at 1 (800) 267-2272. It is free, confidential, and judgment-free.
Himank is an Education Lead and certified Credit Counsellor who is enthusiastic about helping people achieve their financial goals. He is on a personal mission to make a difference in people’s lives by promoting financial awareness for everyone, sharing practical tools, professional insights, and easy-to-apply expertise. He proudly supports his clients through an open, non-judgmental, and caring approach that prioritizes dignity, understanding, and practical progress.
Michelle Hilscher specializes in the application of behavioural science in the financial services sector and has worked with a global portfolio of clients, including financial institutions, regulators, and industry associations. Michelle has previously led complex anti-scam initiatives with banks and insurance companies, helping protect organizations and their customers through behaviour change programs, employee workshops, and communication strategies.
Prior to joining Deloitte, Michelle was a Vice President of Strategy at a leading behavioural economics consultancy. She has been an invited expert and speaker at events including the eFraud Global Forum, Payments Canada Summit, and Northwind. Michelle holds a PhD in Cognitive Psychology from the University of Toronto.
