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  • Credit Canada's new TV commercial offers hope in climate of doom and gloom.

    Laurie Campbell

    Credit Canada has announced the launch of a new TV commercial that is bringing rays of warmth and sunshine to an economic climate otherwise riddled with news of doom and gloom. Called “Dignity”, the 30-second commercial offers hope to consumers burdened with debt that just one step in the right financial direction can make a world of difference.

    Highlighting a single mother and her daughter as they rise together in the morning and go about their day, the commercial uses striking black and white cinematography, a warm voice over, and an uplifting musical score to tug at the viewer’s heartstrings, conveying the message that “When you decide to get out of debt, you may be surprised at what you get back.”

    “Our objective as Canada’s leading credit counselling agency is to provide hope to people stressed out by debt. So it makes sense that we spread a positive message that there is someone out there who can help people straighten out their finances and get their lives back to focus on more important matters, like family and loved ones,” said Credit Canada’s Executive Director Laurie Campbell.

    Production credits:

    Director: Jamie Way
    Director of Photography: Jeremy Benning
    Producer: Kristi McNeal
    Production Company: Big Sky Productions
    Editor: Barry McMann
    Post: Creative Post
    Music Composed by: Peter Holmes
    Music Produced by: Igor Vrabac and Ken Worth
    Music Arranged by: Igor Vrabac
    Copywriter: Peter Holmes
    Agency: Reason Partners

    Follow the link to the commercial,
    (if you are having trouble opening the link, try placing  your cursor on the link, hit control then click the mouse at the same time).

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