Credit Canada Unveils Mariposa, Canada’s First AI-Powered Debt Management Agent

Toronto, ON, June 11, 2025 — Credit Canada has launched Mariposa, the country’s first AI-powered debt management agent, offering Canadians free, confidential, 24/7 support to take control of their finances. With the average Canadian non-mortgage debt soaring to $21,859 and 1.4 million consumers missing at least one credit card payment in Q1 2025 (source: Equifax), providing accessible debt management options has never been more critical.

“Mariposa is a breakthrough in how Canadians can access help with debt,” says Bruce Sellery, CEO of Credit Canada. “For over five decades, we’ve supported millions to regain financial control. By combining that expertise with cutting-edge AI, we’ve made trustworthy debt support more accessible than ever.”

Mariposa Delivers 24/7 AI-powered Debt Support

Credit Canada’s mission is to help people get out of debt and back into life. Mariposa helps fulfill that mission by providing 24/7 support so Canadians can get personalized debt help and insights at their own pace, and whenever it’s most convenient. It offers:

• 24/7 support for everyone: Address your debt concerns any time, day or night, without ever having to speak to anyone (unless you choose to).
• A reliable, non-judgemental credit counselling experience: Developed by experts, Mariposa provides clear and approachable guidance, delivering the kind of support Canadians expect from a certified credit counsellor.
• Real-time, data-driven recommendations: It instantly analyzes your finances through a debt assessment to provide real-time, tailored debt advice, resources, and referrals.
• Accessibility: An option designed to support those with hearing, speech, or communication barriers.

Developed in collaboration with Canadian AI innovators Midas Labs, Mariposa is built on Credit Canada’s extensive knowledge and credit counselling framework. It follows high privacy and data protection standards, so Canadians can use it confidently and safely.

“When we started building Mariposa, alongside the team at Credit Canada, it was our goal to provide everyday Canadians with immediate access to debt management support no matter when they needed it,” says Midas Labs CEO, Thomas Battle. “Creating innovative financial solutions is our passion, and we look forward to continuing to build in this space.”

AI Is Transforming Personal Finance

The adoption of Artificial Intelligence for personal finance is rapidly growing. From faster mortgage approvals and more accessible investing to smarter budgeting and credit management, AI-powered tools are revolutionizing how Canadians navigate the complex financial landscape.

Recent Ipsos research commissioned by BMO found that 33% of Canadians are already using AI to manage their finances, whether it’s learning about personal finance, updating household budgets, identifying investment opportunities, building savings, or refining financial plans. That number is steadily increasing.

Experience Mariposa today at www.creditcanada.com/mariposa. 

To schedule an interview with Credit Canada CEO Bruce Sellery, contact Tanvi Chitnis at tchitnis@creditcanada.com or (647)230-3954.

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About Credit Canada

Credit Canada is a non-profit credit counselling agency dedicated to helping Canadians overcome their financial challenges and achieve their financial goals. With over 50 years of experience, Credit Canada provides a wide range of services, including credit counselling, debt management, and financial education.

About Midas Labs

Midas Labs is a fintech and AI product studio that marries engineering and product talent with a deep understanding of the complexities found in the financial and AI landscapes. Their team of experienced builders, entrepreneurs and innovators create impactful technologies within the financial services industry.     

Press Kit

We encourage the media to explore the tool from the perspective of someone facing credit or debt challenges—sample personas and budgets are available in the press kit to guide your experience.

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